Observation, Orientation, Decision and Action is the thinking and decision-making process for Warfare and business as well.
We, I & Company developed the OODA model for business. This model can run on the next generation strategy.
OODA loops have two variations of OODA, light speed OODA and OOHT.
The real OODA is light speed OODA.
The OOHT is learning and idea generation OODA loop. Observe, Orient, Hypothesize and Test.
It is not the right explanation that we are cycling through OODA loops.
When you use the Situations Actions Framework, you can identify the situation where OODA is effective to be applied.
Please see more detail at the Situation Actions Framework.
You can use PDCA cycle to supplement with OODA loop.
You can see more detail at the OODA and PDCA.
It is insightful discussion that we compare PDCA against OODA.
You can see more detail at the PDCA vs OODA.
In the paper “Destruction and Creation”, John Boyd described the human recognition of the real world using mental models.
World recognition can be structured as Vision, Strategy, Mental models & Feelings, and Activities direction & Actions. The VSMA is the world view shaped by orientation process of OODA loop.
You can see more detail at the World View:VSMA.