OODA loop

Observation, Orientation, Decision and Action is the thinking and decision-making process for Warfare and business as well.

We, I & Company developed the OODA model for business. This model can run on the next generation strategy.


We cannot survive with the traditional PDCA.

This is not the OODA loop

It is not the right explanation that we are cycling through OODA loops.

The Real Light Speed OODA Loop

The real OODA loop is light speed loop.

PDCA cycle and OODA loop combination

You can use PDCA cycle to supplement with OODA loop. Please see the OODA loop and PDCA cycle combination.

I & Company
Please contact us at;